David is evaluating the ad effectiveness of an ad campaign that his company undertook for their sunscreen brand. Based on this evaluation David plans to better manage financial decisions regarding campaign. He also wants to compare the actual results of the campaign to the expected results to find out if there is any difference. Which advantages of evaluation of ad effectiveness is David trying to achieve here?
A. cost cutting B. cost management C. cost boosting
A. advertising control B. advertising recall C. advertising planning