Data on how, when, why, where and what people buy refers to marketing analytics which is a strategy that companies use to segment their market and develop promotional campaigns that are more aligned with their consumer.
It is the area of marketing responsible for collecting data to identify consumption patterns, develop the most effective strategy to reach the target audience and facilitate the decision-making process.
Therefore, a company that performs marketing analysis is more likely to be well positioned in a competitive market, where companies need to identify how to generate value for their consumers to achieve strategic advantages.
Find out more information about marketing analytics here:
https://brainly.com/question/20714266
