In the first stage of the B2B buying process, the buying organization recognizes, through either internal or external sources, that it has a(n) ______ need.

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10-02-2022
Business

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In the first stage of the B2B buying process, the buying organization recognizes, through either internal or external sources, that it has a(n) ______ need.

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jayilych4real jayilych4real · Answer 1 · 2022-02-24T09:33:35+01:00

The recognition of the buying organization in the first stage of the B2B buying process through either internal or external sources, shows that it has an

Unfilled need

What is a Need?

This refers to those things which a person cannot do without and would try to get to ensure survival and this also applies to businesses.

With this in mind, we can see that the B2b purchases has a process which it follows which includes:

Recognizing a need
Analysing possible solutions
Defining product requirements, etc.