Cross-cultural awareness refers to the ability to operate in different cultures, being an essential skill in the global and highly competitive business market.
In the work environment, it corresponds to an essential characteristic, as it increases awareness and acceptance of diverse cultural identity, in order to strengthen organizational culture, improve communication and promote innovation.
Therefore, cultural awareness must be developed at all levels in a society, as it generates greater social integration and respect for the cultural values of a people, reducing stereotyping and increasing diversity.
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