There are different kinds analysis. The next step in the marketing planning process would be Identifying and evaluating opportunities and involves using STP (segmentation, targeting, positioning).
The steps of the strategic marketing process includes mission, situation analysis, marketing plan, marketing mix, and implementation and control.
The third step in the marketing planning process, following the situation analysis, is known to be the steps where one has to identify the various opportunities by using STP which is Segmentation, Targeting, and Positioning.
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After a firm has conducted a SWOT analysis, it would typically progress to the next step of marketing planning which is _______ and involves using STP (segmentation, targeting, and positioning).
A. defining the mission
B. conducting a situation analysis.
C. identifying and evaluating opportunities
D. implementing the marketing mix
E. evaluating performance
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