As Sanjay's company was the first to introduce fresh food meal kits in a box that are delivered to consumers' homes, the idea is an example of innovation.
Business innovation
Innovation is vital to the long-term success of the business in the marketplace. It can be defined as the process of creating a new idea, method or object to fulfill some need. In the business environment, innovation will be a competitive differentiator for a company.
Therefore, disruptive and incremental innovation are essential concepts to generate value, efficiency and positioning for an organization in the market.
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