[Integrated Marketing Communications Quiz]
1. The most familiar and visible element of the promotion mix is [Answer: Advertising]
2. Which of the following is a limitation to advertising? [Answer: It lacks persuasiveness among consumers.]
3. Neal received a postcard from his favorite hotel [Answer: Direct marketing]
4. The purpose of integrated marketing communication is to [Answer: Deliver a consistent message about the organization or brand through multiple channels.]
5. Which of the following is not a factor that is changing the face of today's marketing communications? [Answer: Mass marketing is becoming more attractive to customers.]
6. Ellen went to play golf last week at her favorite course. [Answer: Guerilla]
7. Which of the following is not a benefit of using advertising to promote a product or service? [Answer: Is personal and persuasive]
8. Integrated marketing communication includes all of the following components except [Answer: Mass marketing]
9. The new marketing communications world is applying the use of [Answer: More television commercials aired during popular shows and events.]
10. Employees from Monica's favorite restaurant were at the mall handing out coupons for a free sandwich. [Answer: Sales promotion]