Beyond the Backyard, a company that designs and manufactures athletic gear, focuses their marketing efforts on people who participate in strenuous outdoor activities such as running, hiking, and climbing. For example, the firm advertises heavily in Runner's World and Women's Running. Beyond the Backyard is using __________ factors to segment its market.

Question

11-04-2022
Business

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Beyond the Backyard, a company that designs and manufactures athletic gear, focuses their marketing efforts on people who participate in strenuous outdoor activities such as running, hiking, and climbing. For example, the firm advertises heavily in Runner's World and Women's Running. Beyond the Backyard is using __________ factors to segment its market.

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Tundexi Tundexi · Answer 1 · 2022-04-19T12:36:57+02:00

The Beyond firm is a using a psychographic factors to segment its market because it is focusing its marketing efforts on people who participate in strenuous outdoor activities.

What is a Psychographic segment?

This is a form of marketing segmentation that identifies the customer groups into segments that influence their buying behaviors.

Some of the buying behaviors includes:

beliefs,
values,
lifestyle,
social status etc

In conclusion, the outdoor activities such as running, hiking, and climbing are all part of consumers lifestyles.

Read more about Psychographic segment

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