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After 35 years, he looks back to his beginnings. He had little money for a public relations agency early on so he had to create carefully worded messages, and strategically placed ads that the public would perceive in a very positive light. In essence, he was using a type of:

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An influencer marketing is the strategy used when he create a worded messages which are placed where public would perceive it in a very positive light.

What is an influencer marketing?

This is a form of marketing that is done through a public relations agency or social media influencer.

Hence, his decision to use a public relations agency to place his ads message illustrates that he was an influencer marketing.

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