The businesses commercialize cinco de mayo in way that they focused on the number 5 i.e. giving 5% discount, get 4 with 5th free, 5% off and also provided mexican food.
Cinco de mayo is event that took place in mexico that was the war between america and mexico on 5th of may. Now people celebrate it as there holiday.
Business commercialize Cinco de mayo in the way that they stated extensive maketing campaign and selling mexican foods, drinks, services etc.
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