Firms spend millions of dollars to create brand names that have no established meanings in order to prevent any potential humiliation that language confusion may bring.
A brand name is the name you use to describe a group of goods or services you provide or a specific line of goods or services you provide. For instance, Nike is the brand name applied to the majority of products produced by Nike, Inc.
The products of one company are distinguished from the products of another by their brand names. In the case of well-known brands like Sony, Nike, or Shell, a brand name and the business name may occasionally coincide when the corporation decides that one name is acceptable to serve as the identification of all its goods.
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