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The Hallmark Card Company is able to maintain good dealer relationships because it limits the number of stores in a geographic area and carefully monitors the quality of the stores through which it sells. Hallmark uses _____ distribution. Group of answer choices selective extensive concentrated exclusive intensive

Respuesta :

Hallmark uses Selective distribution.

What is Selective Distribution?

  • Selective Distribution: This refers to a strategy where a firm opens a particular or less number of outlets first in a specific location.
  • This might be limiting at first but is surely a good start as this not only reduces the chances of loss instead helps the brand/ firm to prosper and focus on its product quality.
  • Initially, the retailers and distributors appointed by the firms are few but later on, this marketing strategy proves to be superior.
  • The benefits of Selective Distribution are
  • Better market coverage than distribution.
  • Concentrated efforts on specific outlets
  • More control and less cost than intensive distribution

Know more about Selective Distribution questions:

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