Respuesta :
Last semester, Brita bought her textbooks over the Internet and saved a considerable amount of money. Classes start in a few days, and she needs to decide right away how and where to purchase her books. Brita will most likely engage in "limited problem solving" process.
What is limited problem solving process?
Limited issue solving is another sort of consumer problem-solving that consumers employ when they need information about unknown brands in well-known product categories or when they make sporadic purchases of goods; it takes a fair amount of time for information collecting and consideration.
The characteristics of limit solving process are-
- Limited issue solving is employed when consumers seek information about a new brand within a well-known product category or when they occasionally purchase products.
- When buying a new, expensive, or infrequently purchased goods, consumers engage in lengthy problem solving.
- Possibly when you need to find out information about an unusual brand in a well-known product area, takes a fair amount of time to gather information.
- Clothing is one example where it is known the product class but not the brand.
Therefore, in the given case- Brita lacks the time to thoroughly consider all of his alternatives. Additionally, he will likely follow suit this time around given his recent success purchasing books online (unless he waited too long and cannot receive his books in time).
To know more about steps in the problem solving process, here
https://brainly.com/question/10708306
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