Only a few companies in the world offer consumers the opportunity to buy a mega-yacht - a privately owned luxury yacht that has its own personal crew. Which of the following segmentation criteria would you expect these companies to employ? Select one: A. Identifiable B. Respond differently C. Sizeable D. Stable

Respuesta :

The segmentation criteria that the companies would most likely employ to sell the luxury yachts would be A. Identifiable.

Which criteria would be best?

The identifiable criteria would be best because it would allow the company to carefully select their customers.

They would then be able to select only customers that have the ability to purchase such an expensive good.

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