the strategic alliance is the answer.
A strategic alliance is an arrangement between two or more parties to pursue the required set of agreed goals while being an independent organization.
A strategic alliance is an agreement between two companies to carry out mutually beneficial projects while maintaining their independence. The deal is more complex and less binding than a joint venture in which two companies pool resources to create separate entities.
Definition of Strategic Alliance: This is a joint venture that strengthens our core business strategy, creates a competitive advantage and prevents competitors from gaining a foothold in the market. In this way, individual companies can achieve more together than they can achieve alone. In other words, coopetition.
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