Respuesta :
The answer is Bricks and clicks.
A click-and-mortar store is also referred to as a bricks-and-clicks business.
It is one where the merchant operates both an internet store and a physical retail outlet.
The strategy combines two revenue streams, enabling companies to increase their customer base.
Additionally, it gives current consumers new purchasing options.
The omnichannel retail approach was formerly referred to as "bricks and clicks" in the UK.
Traditional retailers who have significant logistics and supply networks but are well-known and frequently valued for their conventional physical presence have traditionally employed this model.
Hence, in the given case when Whole Earth Provision Company sells online through its website, while also selling through physical store locations. This type of retailing is referred to as Bricks and clicks.
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