The arranged steps of the advertising planning process is
- The company reviewed its marketing objective as "leader in compact car segment”.
- The company analyzed that product was in a declining stage of life cycle
- The advertising team determined the objective to promote sales by new features and a buy-back program.
- The team creates content emphasizing offers such as a 100,000-mile warranty.
- Thirty-second commercial by famous celebrity broadcast during Super Bowl and for six weeks after.
- Effectiveness of ad analyzed through unaided recall testing
What is the advertising planning process?
Generally, phases in the planning of an advertising campaign; these processes include defining the target market and creating goals; establishing the advertising budget; devising advertising tactics; choosing acceptable media; and assessing advertising effectiveness.
In conclusion,
- The company reviewed its marketing objective as "leader in compact car segment”.
- The company analyzed that product was in a declining stage of life cycle
- The advertising team determined the objective to promote sales by new features and a buy-back program.
- The team creates content emphasizing offers such as a 100,000-mile warranty.
- Thirty-second commercial by famous celebrity broadcast during Super Bowl and for six weeks after.
- Effectiveness of ad analyzed through unaided recall testing
Read more about the advertising planning process
https://brainly.com/question/15278069
#SPJ1
