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Additionally, many find that making numerous modest purchases brings them greater delight than making fewer large ones. Hedonic adaptations are what we call them.

The observed tendency of people to swiftly return to a relatively consistent level of enjoyment despite significant happy or unpleasant events or life changes is known as the hedonic treadmill, also known as hedonic adaptation. This idea holds that as a person's income increases, expectations and aspirations also increase, which prevents a person from experiencing a lasting increase in happiness. The phrase was first used in the essay "Hedonic Relativism and Planning the Good Society" by Philip Brickman and Donald T. Campbell . According to the hedonic treadmill theory, having money doesn't make you happier.

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