What are the three basic categories of consumer goods? Briefly explain each and clearly differentiate among them.

How do you define marketing? What are the four basic ideas that combine to represent marketing and how do they fit into your definition? Based on your definition of marketing, what role does marketing play in the free enterprise system? Explain.

You have high hopes of being a business owner one day, which means that you will need to have a clear understanding of the four parts of business. Identify and briefly explain each of the four parts of business, and discuss why it is important to understand each of these parts to run a successful business.

What is the relationship that exists between marketing and business and the economy? Explore and explain these relationships. Be sure to examine the role that a SWOT analysis plays, including the strengths, weaknesses, etc. of a SWOT analysis.

If you were interested in getting into the field of marketing, it would be helpful to understand some of the basic terminology such as market segmentation, target marketing, marketing positioning, and market identification. Define and describe the meaning behind each of these terms, providing a brief explanation as to why it would be important to understand each term for a career in marketing.