A company that produces laundry detergent offers one product with stain removing action and another product for energy efficient washing machines. the company has utilized a benefit segmentation strategy.
Benefit segmentation is a technique for market segmentation that entails dividing your customer base into groups according to the benefits customers perceive they will get from your product. This may entail classifying consumers in accordance with their perceived value for things like quality, features, customer service, etc.
Benefits segmentation is a sort of market segmentation that divides consumers into groups according to the advantages and perceived worth of the products and services they can purchase. Additionally, it might entail classifying clients in accordance with functional aspects like features, quality, and customer service.
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