During which activity of the international planning process would a marketing manager conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs?

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11-08-2022
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During which activity of the international planning process would a marketing manager conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs?

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choprayogita110 choprayogita110 · Answer 1 · 2022-08-17T09:32:30+02:00

Phase 3 of the international planning process involves developing the marketing plan. At this stage, a marketing manager conducts situation analysis and makes decisions regarding objectives and goals, strategy and tactics, mode of entry, budgets, and action programs.

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