The impact that other people have on us because we want them to like and approve of us is known as normative social influence.
Normative social influence:
- When a person adapts to fit in with the group out of fear of ridicule or exclusion, this is referred to as normative social influence. Compliance is frequently related to normative social influence, where a person modifies their public behavior but keeps their private beliefs the same.
- A well-known illustration of normative conformance is peer pressure. On the other hand, the drive to be accurate leads to informational homogeneity. Usually, it happens because we believe that others are aware of information that we are not. Despite the fact that they both have great power, obedience and social conformity are different.
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