Those in our own social networks fuel our consumption habits and our behavioral decision.
A social network is a type of social structure made up of several social actors (such as people or organisations), groups of dyadic links, and other types of social interactions. They provide a set of methods for analyzing the structure of a complete social entity and also a variety of theories which explains the patterns observed in these structures.
The study of affective, cognitive, and social processes that people use to recognize and select options is known as behavioral decision making.
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