When the price of good a increases, the total revenue from good a is unchanged. From this we know that the demand for good a is unitary elastic
Whenever the change in the price of a good occurs there is a change in the demand of the good as well. This certainly affects the revenue generated from that good.
This change in demand can be mainly classified into different types i.e. elastic, inelastic and unitary.
However, unitary elastic demand is the one in which change in the price causes exact proportionate change in the demand as well. This means that the revenue generated from the good remains unchanged.
In other words, the good is being consumed in the same amount and price has not affected the consumption.
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