In an effort to determine how well your hospital compares with other hospitals in the area and improve its services, your organization hired a marketing research firm to collect survey data comparing your hospital with five other local hospitals. They looked at a number of areas such as location, physician reputation, and customer service. Another area they researched was food service. Following is a "perceptual grid" comparing the six hospitals in regard to menu variety and food quality. Assume that Hospital B is your hospital.