There are different segments of restaurants, and the average price per person for dinner is established according to the products and services offered.
What are the restaurant segments?
Each restaurant segment has a purpose and serves a different audience. Some of them are:
- Full-service family-friendly restaurants where staff serve customers while they are seated. The price per person is usually an average of $10.
- Casual full-service restaurants, where staff also take orders and serve customers while they are seated, and average price in the $10 to $20 range.
- Upscale full-service restaurants are focused on differentiated service, with staff serving while customers are seated. The average price corresponds to $25.
- Fast food restaurants, customers select and pay for products before eating, being a quick service whose products can be picked up, delivered or consumed on site, price per person between $3 to $6.
Therefore, each restaurant segment follows a different marketing strategy, structure and services for the commercialization of food.
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