Structure and strategy are symbiotic, with structure emerging from or following the choice of the firm's strategy.
Strategy is aided by structure. If a firm changes its strategy, it must also alter its organizational structure to accommodate the new approach. When it doesn't, the organization is pulled back to its previous tactics by the structure, which behaves like a bungee cord. Structure comes before strategy.
According to Chandler, strategy entails choosing long-term goals and objectives, choosing a plan of action, and allocating the necessary resources. According to him, structure refers to how an organization is set up to implement the strategy.
Because of two key factors, changes in strategy frequently necessitate organizational structure adjustments. First, the establishment of goals and policies is largely determined by the structure. In a geographic organizational structure, for instance, goals and policies are expressed in terms of the region.
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