The set of goods and services that maximizes the consumer's total utility.
The goal to maximize utility drives consumer behavior.
What are Consumer Rights?
- The purpose of consumer rights is to safeguard customers' interests and shield them from unethical actions like hoarding and widespread black marketing.
- It is crucial that, as a consumer, you remain informed about the caliber, potency, quantity, purity, pricing, and standard of goods and services.
- Since customers have long been exploited in the marketplace, a widespread effort to stop this practice began in the 1960s and spread across the nation.
- In the following ten years, several articles were published, and protests took place, giving it a strong shape.
To learn more about Consumer Rights, refer to:
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