When arm & hammer baking soda company ran ad campaigns highlighting all of the additional uses for its baking soda product besides deodorizing the refrigerator it was using product market strategy
What is market strategy?
- Marketing is more than just advertising and promotion – it's all about connecting with the customer.
- A marketing strategy sets the direction for all your product and marketing-related activities.
- Having a marketing strategy helps keep all your activities on track.
- Developing a marketing strategy involves setting goals, researching the market, developing product plans, defining your marketing initiatives, and following the "7 P's."
To learn more about market strategy, refer: https://brainly.com/question/15776003?referrer=searchResults
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