Behavior modification is a series of treatments and techniques based on the operant conditioning of Skinner 1938, 1953. The main principle is to modify environmental events associated with human behavior. For example, reinforce desirable behaviors and ignore or punish undesirable behaviors.
Operant conditioning is a form of learning in which motivation for action arises after the action has been demonstrated. Animals or humans receive consequences after performing certain actions. Outcomes are either reinforcers or punishers.
Behavior modification is a form of behavior therapy. B. F. Skinner showed that we can shape behavior through reinforcement and punishment. Skinner pointed out that reinforcers are the result of making the behavior more likely to occur again, while punishment is the result of making it less likely.
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