The type of responsibility that Theo Chocolate is assuming is the known as a Proactive stance.
It is best defined as the businesses that is run in addition to maximizing shareholder value which must act in a manner benefiting society and not just the bottom line.
As the Proactive stance referred to the situation whereby a person is responding due to the future situation and not merely on a situation that has already occurred, then by doing this means that they are solving a problem as it occurs and not waiting.
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