Respuesta :
Independent agent is the most likely organizational strategy to take into consideration if we were to start a business selling Mini Coopers in the United States.
After World War II, there was an instant increase in demand for vehicles that were affordable for the general population, and innovations in manufacturing from the wartime production lines were applied to consumer production lines.
Compact vehicle manufacturing exploded in resource-constrained Europe, and the MINI was created for the British market. The project was established in 1959 as the UK's first fuel-efficient vehicle, under the direction of Anglo-Greco automotive designer Sir Alec Issagonis. After two years of zipping through British streets, the MINI launched the "MINI Cooper," a sportier racing version created by legendary track-racer John Cooper, further cementing their public appeal. The MINI is highly customizable without losing its distinctive character, which has served as the brand's unique selling point throughout its history. This made the British "everyman's" automobile famous as the "masculine, tiny utility car with maximum interior room, a pleasant road adventure on wheels," and the "driving experience" still has an impact on the brand's positioning in marketing today.
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