What is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer? group of answer choices

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12-09-2022
Business

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What is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer? group of answer choices

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aryanagarwal466 aryanagarwal466 · Answer 1 · 2022-09-15T09:02:17+02:00

Customer satisfaction is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer.

Customer satisfaction is a marketing term that is frequently used. It is a measure of how well a company's products and services meet or exceed customer expectations. "The number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." Customers play an important role in keeping a product or service relevant; therefore, it is in the best interests of the business to ensure customer satisfaction and build customer loyalty.

Customer satisfaction is important because it allows you to solve problems, prevent churn, and identify satisfied customers who can become advocates and evangelists for your company. It is a critical step in the process of establishing customer loyalty, delighting customers, and generating positive word-of-mouth.

Learn more about customer satisfaction here:

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