The primary focus of foundational research in UX is on consumers' mindsets, behavior patterns, demands, and problem areas. This allows for a more detailed understanding of current and potential customers.
A fine UX should be built on site or business goals as well as user needs. The model implies – but it may not clearly depict – the importance of focusing attention on these goals and requirements as each surface of the experience continues to unfold.
UX research is classified into two types: quantitative and qualitative, and is conducted using observation methods, requirement analysis, and other response methodologies. The primary focus of foundational research in UX is on consumers' mindsets, behavior patterns, demands, and problem areas.
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