The cluster of benefits that an organization promises customers to satisfy their needs is referred to as a Customer Value Proposition.
Customer Value Proposition: A corporation will use a customer value proposition (CVP) to persuade a consumer to choose its goods or services over competing ones. Its goal is to persuade customers that this company's product offers greater value than that of rivals.
4 types of Customer Value Proposition:
1) Company value proposition.
2) Homepage value proposition.
3) Category value propositions.
4) Product value propositions.
The cluster of benefits that an organization promises customers to satisfy their needs is referred to as a Customer Value Proposition.
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