People mainly unknowingly engage in selective exposure to determine which sensory inputs are acknowledged consciously in order to avoid paying attention to all sensory inputs.
In order to minimize or lessen cognitive dissonance, a phenomenon known as selective exposure occurs when people decide to concentrate on information in their environment that is consistent with and validates their existing attitudes (Festinger, 1962).
Choosing your exposure. the method by which people filter away information that does not support their own preconceptions. - conclusion: People are more inclined to read, listen to, or watch a piece of information if it affirms their viewpoint.
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