The lines of longitude run in a north and south direction and measure distance east and west of the prime meridian.
Basically, a longitude refers to measurement of east or west of the prime meridian. It is measured by a imaginary lines that run around Earth vertically (up and down) and meet at the North and South Poles and these lines are known as meridians. Each of the meridian (lines) measures one arc degree of longitude which is the distance around Earth measures 360 degrees.
The meridian which runs through Greenwich (England) is internationally accepted as the line of 0 degrees longitude, or prime meridian. The antimeridian is half-way around world at 180 degrees. Therefore, It is used as the basis for the International Date Line.
As it is explained, the lines of longitude are called meridians which run north to south from pole to pole, but they measure the distance east or west. It effectively divides the Earth into the eastern and western hemispheres.
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