This is an example of the blue ocean strategy. A blue ocean strategy seeks to make the competition completely pointless.
Blue oceans represent all of the industries that do not exist today - the unexplored and uncontaminated market space and competition. It is vast, deep, and powerful in terms of opportunity and profitable growth, much like the 'blue' ocean.
What is the objective of a blue-ocean strategy? George Marketing & PR has achieved a small but highly beneficial market share in its region by concentrating on the requirements of small and medium-sized businesses, which are frequently overlooked by larger players.
Here is the complete question-
One Flew South's strategy of locating their high-end restaurant in the Atlanta airport rather than where premier establishments are usually placed - the city center or crowded suburbs, is an example of the _____ strategy.
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