During a recently broadcast football game, an advertisement for Heineken was shown six times. Six would be the frequency for this telecast when calculating the imc results for this advertisement. The frequency of a repeated event is its number of instances per unit of time.
In some cases, it is also referred to as temporal frequency or ordinary frequency to underline differences with spatial and angular frequencies, respectively. One (event) per second is equal to one hertz (Hz), which is how frequency is stated.
The period is the reciprocal of the frequency since it is the length of time for one cycle in a repeating occurrence. When combined with a frequency response analyzer, frequency response is beneficial as a dynamic test since it naturally rejects distortion and noise.
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