Golden Years Vitamin Corporation targets consumers living in Florida who earn over $1,000,000 a year. Golden Years is using geodemographic segmentation.
Geodemographic market segmentation is a technique of classification of people based on the localities they live in, in local, regional or national scale. This enables a qualitative approach to people's needs and demands. It allows small businesses to flourish and grow by identification of losses or profits in any area regarding the firm business tactics they are working on. Some demographic variables are age, gender, ethnicity, socioeconomic measures. This classification tends to develop records based on lifestyle of people, their earning income, and basic requirements. This technique combines both geography and demography to study the pattern.
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