The tendency of decision-makers to remain committed to a poor decision, even when doing so leads to increasingly negative outcomes refers to the escalation of commitment.
Barry M Staw described the escalation of commitment in 1976, in his paper titled "Knee Deep in Big Muddy: A study of escalating Commitment to a chosen course of action".
Escalation of commitment is a behavior where the individual or group decision-makers continue to stick to their decision or investment even after having the negative outcome of their decisions consistently.
The decision-makers try to stick to the decisions due to their repetition in past. It takes place when the decision-makers invest resources, money, and time in a failing action.
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