This method definitely is not a multidomestic strategy. In spite of the possibility of certain minor product and service modifications in other nations.
A global strategy emphasizes the necessity to achieve economies of scale by offering essentially the same goods or services in every market. For instance, Microsoft makes the same software applications accessible globally in a variety of languages. Like other producers of consumer goods, Procter & Gamble seeks out every chance to establish global brands in order to boost productivity. Global strategy can also be very successful for businesses like silicon chip manufacturer Intel, whose product or service is largely hidden from the customer's view. Local preference variations have little impact on these firms.
The decision to use a global marketing strategy has various advantages.
• A recognized, standardized brand that is used globally
• Operations and procedures become more efficient as a result of economies of scale.
• With a single product line that experiences few changes, it is easier to streamline procedures and scale more quickly.
• Worldwide market competitiveness
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