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A brand extension is a marketing strategy that uses an established company to create new products or enter a new company category.
Brand extensions are used to construct company equity. The greater a brand affords (and can do well), the greater valuable the manufacturer may become.
What is company extension strategies?
Brand extension is a method the place a enterprise creates a new product class below its regular company name. It helps launch new merchandise easily, achieve higher profit, limit prices imperative to launch a new business, and meet customers' wants and wants.
What is brand extension example?
Brand extension can be as apparent as offering the original product in a new form. For example, the Boston Market restaurant chain launched a line of frozen dinners below its very own name, providing comparable fare. Another shape of manufacturer extension combines two time-honored products.
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