Advertising that targets a narrow specialized market is known as micromarketing. Micromarketing is the practice of selling products or services directly to a select group of customers.
Its flaws with regard to mass media advertising are as follows:
It takes more time since, in micromarketing, you must first define your target market before you can target just them.
Because traditional approaches can't be used to target a specific audience, it results in higher expenditures.
There is always a chance of choosing the wrong demographic to target or failing to locate the right client base, which might make all of the effort and money spent useless.
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