The correct answer is framing.
A $100 dress is down to $50. Comparing it to the $50 usual price of the identical outfit, it seems like a better deal.
This is the ideal illustration for framing.
The term "framing" describes the circumstance in which something is only marginally more acceptable than it would otherwise be.
For instance, no one would notice this garment if it were normally $50. However, to many, it seems like a better deal if it is sold for $50 instead of $100. That is framing.
Framing is a method of profit-maximizing psychological manipulation of people. It takes use of the fact that people are judgmental and will accept a given option if it is presented in a more advantageous way.
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