The company has various strengths as discussed earlier but it is important for the company to focus on its own manufacturing units.If the company continues to outsource its raw material competitiveness may get hampered .
There could be a rise in the cost and it may not be able to cover it up by its pricing policy. If the company has to be strong they need to be tight on its financial footing.
They need to expand more on geographic frontiers and expand their segments. The target audience needs to be more classified to ensure a greater market for the company.
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