Early adopters, a purchasing group represents about 13.5 percent of all buyers in the market and is crucial for bringing the other buyer categories to the market.
One who tests new products ahead of the majority of consumers is an early adopter. Technology products tend to attract early adopters more frequently. They give the vendor information and aid in improving the features, design, distribution, and support of the product. In the early phases of a product's life cycle, early adoption can also be seen as a sort of testing.
Early adopters are a crucial source of information for businesses regarding product flaws and funding for product R&D.
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