This is a type of usage rate segmentation as airline offer flyer programs awarding points to their customers on the number of miles they've flown with the airlines.
Usage rate segmentation is a measurement of the number of customers who are liking the company's product as well as the population disliking it. This is done by putting out different offers and features for their customers/users in order to get them involved with their goods and services. Four types of consumers can be categorized in usage rate segmentation: new users (engaging such users can increase their potential and revenue), power users ( committed to the products), advocates (using, praising, and recommending to others), and inactive users (disengaged and not interested one).
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