The statement that while monitoring any online conversations about its brand, a company should also monitor the search results that appear on terms related to its brand is true.
Online conversations can be dedcribed as any kind of communication over the Internet which help to givereal-time transmission of text messages from sender to receiver.
It should be noted that the messages can be generally short in order to enable other participants to respond quickly, however while monitoring any online conversations about its brand, it can be seen on the search result.
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