The marketing environment is made up of the political, economic, demographic, sociocultural, technological and legal aspects that have an impact on a company's capacity to achieve its marketing objectives.
What does the term "marketing" mean?
- The process of developing, communicating, delivering, and trading offerings that are valuable to customers, clients, partners, and society at large collectively is known as marketing.
- In a nutshell, it is an action made to draw attention to a company's offerings, which may include both tangible products for sale and services provided.
- Television ads, billboards at the side of the road, and magazine ads are typical instances of marketing at work.
What Are Marketing Objectives?
- The results that a brand hopes to achieve from its marketing efforts are known as marketing objectives.
- They ought to be measurable (and practical) so that you may organise your efforts in a planned and directed manner.
The marketing environment is made up of the political, economic, demographic, sociocultural, technological and legal aspects that have an impact on a company's capacity to achieve its marketing objectives.
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